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2014: Recent submissions

Now showing items 81-100 of 187

A CASE STUDY OF INDONESIAN PALM OIL CHALLENGES AND OPPORTUNITIES IN GLOBAL MARKET COMPETITION

Sinaga, Imelly Pastika (President University, 2014)

The Indonesian palm oil industry has experienced a huge development since the past two decades. The global demand of palm oil keeps increasing for many reasons. This research is conducted in order to discover the current ...
ANALYSIS ON THE IMPACT OF BRAND EQUITY TOWARDS CONSUMERS PURCHASING INTENTIONS (CASE STUDY ADIDAS FUTSAL SHOES)

Arifin, Joudy Marsya (President University, 2014)

The focus of the skripsi is about influences of Brand Equity to Purchasing Intention by using adidas, particularly adidas futsal shoes. Non probability sampling is used as sampling technique which is purposive sampling. ...
ANALYSIS OF THE DOMINANT FACTORS OF WORK STRESSORS TO EMPLOYESS IN MANUFACTURING INDUSTRY (A CASE STUDY OF PT. SILLA ENGINEERING)

Jocelyn (President University, 2014)

This research is to find out the dominant factor of work stressor to employee in Manufacture Industry and to understand the way of those factor causes stress in organization. To achieve these objectives, there are seven ...
ANALYSIS OF RICE POLICY IN THE CONTEXT OF FOOD SECURITY (CASE STUDY OF INDONESIA IN THE PERIOD OF 2006 – 2013)

Josephine (President University, 2014)

Food is a primary need for every human being. Rice is the staple food that is very much loved by most Indonesian people. As the consumption of rice in Indonesia is very high and important for most Indonesian people, the ...
THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS CUSTOMER PURCHASING DECISION (A CASE STUDY OF APPLE IPHONE)

Prastowo, Kevin Adisya (President University, 2014)

The smartphone users’ growth is accelerating every year. Apple with its latest iPhone 5 has been proved to not performing as good as the competitor, but iPhone 5 still top the smartphone sales in 2013. The purpose of this ...
THE IMPACT OF BRAND IMAGE AND BRAND EXPERIENCE TOWARD CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A CASE STUDY OF H&M IN JAKARTA

Alfriana, Olivia (President University, 2014)

Brand image and brand experience have been assessed as important of customer satisfaction and customer loyalty. Brand image and brand experience are important because it helps company to achieve higher performance that ...
THE IMPORTANCE OF CONSUMER-BASED BRAND EQUITY TOWARDS CONSUMER’S PURCHASING DECISION OF PRESIDENT UNIVERSITY STUDENTS (CASE STUDY OF AQUA)

Winata, Tonny (President University, 2014)

Consumer-based brand equity is very important for a product to survive in the market. There are 4 key factors of consumer-based brand equity which will affect purchasing decision of the consumers, which are: brand awareness, ...
REFERENCE GROUPS IMPACT ON CUSTOMER BUYING MOTIVE A CASE STUDY OF FASHION PRODUCT CATEGORY AT MATAHARI DEPARTMENT STORE IN CIKARANG, INDONESIA

Phat, Phan Ho Tan (President University, 2014)

Notice a stable amount of consumers in Indonesia still prefer unbranded fashion products sold mostly in individually-owned shops, a research about what actually is their motive in buying fashion product would be an interesting ...
HOW IS THE ORGANIZATIONAL CULTURE AND LEADERSHIP STYLE IMPLEMENTED IN THE WHOLESALE DIVISION CS 1 (A CASE STUDY OF PT TELKOM INDONESIA)

Ginting, Kris Rasta Cakti (President University, 2014)

PT Telekomunikasi Indonesia is the first and the main telecommunication company in Indonesia. One of its divisions, the Wholesale Division, is in charge of providing services to enterprises. Wholesale Division CS is 1 ...
CORRELATION BETWEEN BRAND VALUE AND STOCK PRICE OF TOP FIVE BANKS REVENUES IN INDONESIA

Dharmawan, Kurniantio (President University, 2014)

A brand is a distinguishing name and symbol (such as a logo, trade-mark, or package design) intended to identify the goods or servics of either one seller or a group of seilers, and to differentiate those goods or service ...
THE EFFECT OF SOCIAL AND PERSONALITY FACTORS TOWARDS ATTITUDE AND PURCHASE INTENTION ON COUNTERFEIT PRODUCTS: (A SURVEY OF FEMALE MAC COSMETIC PRODUCT USERS IN JAKARTA)

Halim, Rifka Christy (President University, 2014)

Counterfeits consumption has recently attracted considerable attention. Indonesia is a country that ranked the 8th largest country after Hong Kong with highest levels of products piracy in Asia in 2006. This research ...
THE IMPACT OF PHYSICAL SURROUNDING TOWARD CUSTOMER BEHAVIORAL INTENTIONS (CASE STUDY: JCO DONUTS AND COFFEE LIPPO CIKARANG)

Maryanto, Sally (President University, 2014)

Now a day in retail business, physical surrounding becomes the important part of business strategy because can make customer perception about positioning in retail business (lovelock, 2004). In this research the independent ...
ANALYSIS THE INFLUENCE OF BOPO, NPL, NIM, AND CAR TOWARD LDR ON PT BANK NEGARA INDONESIA (PERSERO) TBK PERIOD 2006-2013

Mandang, Barct (President University, 2014)

This research was conducted to assess the Influence of Operating Revenue Operating Expense (BOPO), Non Performing Loan (NPL), Net Interest Margin (NIM) and Capital Adequacy Ratio (CAR) toward the Loan to Deposit Ratio ...
THE ANALYSIS OF CAPITAL ADEQUACY RATIO, LOAN TO DEPOSIT RATIO, RETURN ON ASSET AND INFLATION TOWARD INTEREST RATE ON DEPOSIT OF STATE-OWN BANKS IN INDONESIA PERIOD 2008 – 2012

Suri, Sherly Intan (President University, 2014)

This research has an objective to analyze the effect of Capital Adequacy Ratio (CAR), Loan to deposit Ratio (LDR), Return on Asset (ROA) and Inflation toward Interest rate on deposit at state-owned bank in Indonesia (PT. ...
ANALYSIS OF FUNDAMENTAL FACTORS THAT INFLUENCE STOCK RETURN AT MINING INDUSTRIES LISTED IN INDONESIA STOCK EXCHANGE PERIOD 2010 – 2012

Fitriyani, Siti (President University, 2014)

Capital market as one of the fast growing business had attracted many investor to plant their capital in order getting more profit. Coal-mining companies seems to be the main attention for investor because of the high ...
ANALYSIS OF PSYCHOLOGICAL WELL-BEING AND JOB SATISFACTION CONDITION TOWARD THE EMPLOYEE PERFORMANCE IN PT. ARISTO SATRIA MANDIRI BEKASI

Emerald, Trecy (President University, 2014)

Automotive industry that creates dies and precision part plays crucial roles in Indonesian economy development and becomes fundamental element of the development. PT. Aristo Satria Mandiri is one of company that engages ...
POLARIS TOURS AND TRAVEL AGENT BUSINESS PLAN

Aprilia, Vivi (President University, 2014)
THE INFLUENCE OF MARKETING MIX (7P'S) TOWARDS PRESIDENT UNIVERSITY STUDENT BUYING DECISION (CASE AT KFC LIPPO CIKARANG MALL)

Lingga, Wisnu Setiawan (President University, 2014)

Fastfood is very famous for teenager today. Nowadays, lots of franchises of fastfoods compete in Indonesia market. This study analyzes the effect of marketing mix (product, price, place, promotion, people, process, and ...
THE ANALYSIS OF SERVICE QUALITY AND PRICE AND THEIR IMPACT TOWARDS CUSTOMER SATISFACTION: A CASE STUDY OF 7 ELEVEN IN JATIWARINGIN JAKARTA

Andreti, Junio (President University, 2014)

The objective of this research is to analyze the influence of service quality that consist of 5 dimensions (tangible, reliable, responsiveness, assurance and empathy) and price towards customer satisfaction in 7 Eleven ...
THE ANALYSIS OF MARKETING MIX AND BRAND EQUITY ON CUSTOMERS' BUYING DECISION A SURVEY OF TEA BAG CONSUMERS IN JAKARTA

Zhafira, Nabila Hilmy (President University, 2014)

The researcher would like to present a research regarding the analysis of marketing mix and brand equity on customers’ buying decision. Based on this research, researcher tries identifying the influence between independent ...

Now showing items 81-100 of 187

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