Browsing 2013 by Subject "brand association"

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ANALYSIS OF FACTORS INFLUENCING PRESIDENT UNIVERSITY STUDENT LOUNGE BRAND IMAGE TO BE BRAND REJUVENATION DETERMINANT (CASE STUDY OF PRESIDENT UNIVERSITY STUDENTS)

Wardanna, Octavianus Putera (President University, 2013)

This research aims to identify factors which influence the brand image of President University Student Lounge to be brand rejuvenation determinant by using measurement of the brand image elements of Philip Kotler: favorability ...
ANALYSIS OF INFLUENCE OF BRAND EQUITY TOWARD CONSUMER BUYING DECISION ON SAMSUNG SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY, CIKARANG)

Alfin, Fellialnyoo (President University, 2013)

This research aims to determine how much influence the brand awareness, perceived quality, brand association and brand loyalty to buying decision on Samsung Smartphone. Population used in this research is that consumers ...

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