Browsing 2013 by Subject "brand equity"

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ANALYSIS OF INFLUENCE OF BRAND EQUITY TOWARD CONSUMER BUYING DECISION ON SAMSUNG SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY, CIKARANG)

Alfin, Fellialnyoo (President University, 2013)

This research aims to determine how much influence the brand awareness, perceived quality, brand association and brand loyalty to buying decision on Samsung Smartphone. Population used in this research is that consumers ...
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND ASSOCIATION ON CUSTOMER PURCHASE DECISION (A CASE STUDY AT PRESIDENT UNIVERSITY EXTENSION PROGRAM BATCH 2012)

Rinto, Kristedy (President University, 2013)

Higher education is considered as one of the most valued investment for most people. As the needs of education increase the competition in private universities increase, branding is becoming as one of the most important ...

Now showing items 1-2 of 2

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