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ANALYSIS OF MARKETING MIX 7PS TOWARD THE SAMSUNG SMARTPHONE CONSUMER BUYING DECISION AMONG STUDENTS AT PRESIDENT UNIVERSITY
Saputra, Andrea
(
President University
,
2013
)
THE EFFECT OF BRAND AWARENESS AND BRAND TRUST TOWARD CONSUMER BUYING DECISION ON ONLINE SHOP ( CASE STUDY OF FORUM JUAL BELI KASKUS AMONG STUDENTS AT PRESIDENT UNIVERSITY)
Hermanto, Fredy
(
President University
,
2013
)
ANALYSIS OF MARKETING MIX 7PS TOWARD THE SAMSUNG SMARTPHONE CONSUMER BUYING DECISION AMONG STUDENTS AT PRESIDENT UNIVERSITY
Saputra, Andrea
(
President University
,
2013
)
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Author
Saputra, Andrea (2)
Hermanto, Fredy (1)
Subject
Consumer buying decision (3)
Quantitative analysis (3)
The Multiple Regressions model (3)
Marketing mix of 7ps (2)
Samsung (2)
smartphone (2)
Brand Awareness (1)
Brand Trust (1)
Kaskus (1)
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2013 (3)
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