Abstract:
The tourism business in Indonesia is just one of many that have been hit hard by the
COVID-19 outbreak. At the same time, the use of social media in the tourism
industry is increasing rapidly. Therefore, this study aims to analyze the Influences of
Electronic Word Of Mouth, Tourist Facilities And Destination Image On Visit
Decision Mediated By Visit Intention on lobang jepang tourist attraction in the city of
bukittinggi. This research was conducted using a non-probability sampling method
using a purposive sampling technique, and collected 253 valid respondents. This
research uses a quantitative descriptive analysis research design, and data is
processed using PLS-SEM (Partial Least Square Structural Equation Modeling) with
SmartPLS 3.2.9. The results of this study indicate: Electronic Word Of Mouth has a
significant influence on Visit Intention, Tourist Facilities has a significant influence
on Visit Intention, Destination Image has a significant influence on Visit Intention.
Visit Intention has a significant influence on Visit decision. Electronic Word Of
Mouth has a significant influence on Visit Decision mediated Visit Intention. Tourist
Facilities has a significant influence on Visit Decision mediated Visit Intention.
Destination Image has a significant influence on Visit Decision mediated Visit
Intention.
