Abstract:
Using cosmetics in everyday life is commonly done by all circles today. At the same time, the
rising public interest in using vegan cosmetics in Indonesia is increasingly visible during the
Covid-19 pandemic. Public awareness of their health and the environment has also positively
impacted several vegan cosmetic manufacturers in Indonesia. This study aims to determine
which ethical considerations influence consumer attitudes and purchase intentions most
through the attitude itself. The method in this study is a type of quantitative research, with non-
probability sampling methods. The author used several social media platforms to get the
respondents. This study acquired 300 valid respondents. The respondent’s data was processed
in this study by SmartPLS 3.2.9 version. From direct effect there are significant influence
between Religiosity, Vegan Certification, Environmental Knowledge, and the Attitude it self
towards Purchase Intention, meanwhile the variable namely Vegan Certification came with
result not-significant towards the Purchase Intention. On the indirect effect, the variables
Vegan Certification and Environmental Knowledge came with significantly influence the
Purchase Intention, meanwhile the other variable such as vegan knowledge and religiosity, do
not influence purchase intention.
