Abstract:
The Chinese e-commerce industry has experienced significant growth. This paper
summarizes the published research on the impact of reverse logistics on the
repurchase intention of Chinese e-commerce customers, aiming to establish the
relationship between variables such as return policy, transportation cost, limited
return window and customer satisfaction, and repurchase intention. This paper
summarizes published research on the impact of reverse logistics on customer
satisfaction in e-commerce in China. The study collected data from 189 respondents
through an online survey and analyzed it using SPSS. The results of this study are
expected to be validated with previous research trying to test the fitting degree of
SPSS data analysis results and previous research results.
