Abstract:
Online food ordering platforms have brought great convenience to human
beings in their daily lives. Still, with the development of the Internet and e-
commerce, and the emergence of many takeaway platforms, the problems of
low user stickiness and credit crisis of takeaway platforms have emerged, so it
is essential to find out how to strengthen the stickiness of takeaway platforms
and gain a competitive advantage. The aim of this paper is to investigate the
relationship between service quality, price, customer satisfaction, and trust in
consumers' repetitive purchase intention on takeaway platforms. A quantitative
research method was conducted through an online questionnaire sent to Jakarta
users who use Gofood. The sample analyzed in the study consisted of 147
respondents. The results showed that the service quality, price, customer
satisfaction, and trust of the takeaway platform all had a positive effect on
users' repurchase intention, with price and customer satisfaction having a
significant effect on repurchase intention, but service quality and trust did not
have a significant effect on repurchase intention. Finally, based on the analysis
of the findings, we propose relative management suggestions for the takeaway
platform, which provide directions for the improvement and development of
the takeaway platform and have certain practical guidance significance.
