FACTORS INFLUENCING GEN-Z IN INTENTION TO USE ONLINE FOOD DELIVERY (OFD) APP

Abstract

Purpose – Online Food Delivery (OFD) app is an application to buy food online through a smartphone than makes us not have to go out and become more efficient. Therefore, this study is to identify the factors influence in intention to use OFD app, especially for Gen-Z.

Methodology – This study uses a quantitative method. An online questionnaire was distributed to 333 people, and only 328 responded who were Gen-Z and using OFD app. This study uses purposive sampling. The data analyzed is using multiple linear regression.

Findings – This research find that price saving and time-saving is having significant impact in intention to use OFD app but prior online purchase and convenience motivation is don’t have significant impact in intention to use OFD app.

Practical Implication – The result on this research is price saving and time-saving are most important factors for Gen-Z in intention to use OFD app. Therefore, to develop an effective strategy, every OFD app company must prioritize the components related to these factors.

Originality Value – Despite the increasing number of users of OFD app from various generations, studies on the intention to use OFD app that focus on Gen-Z are still limited. This study focuses on Gen-Z because they use technology such as smartphones more often than other generations.