INCREASING TOURISM WITH SOCIAL MEDIA TIKTOK AFTER COVID-19

Abstract

Indonesia is an archipelagic country rich in natural resources, culture, and human resources. Indonesia's abundant and attractive wealth makes tourists lured to visit tourist areas in Indonesia. Tourism is the main sector that is expected to drive the Indonesian economy. Tourism is considered as the main sector, especially because it has such a big impact in the economic, social and environmental fields. The tourism industry has experienced significant effects from the spread of Covid-19, which have been felt not just in economic activity and transportation, the government's decision to impose temporary restrictions on tourists' accessto tourist spots as a result of the epidemic caused the tourism industry to temporarily halt. The pandemic's existence has also resulted in a marked decline in the number of tourists, both localand foreign. This certainly causes the tourism industry to experience considerable losses due to the closure of access for foreign tourists and the enforcement of the policy of closing the tourist attraction itself. However, after going through the long period of the COVID-19 pandemic, there is a new challenge that must be overcome immediately, namely increasing thetourism sector in the new normal era. The solution that can be done to increase the tourism sector in Indonesia is by utilizing TikTok social media to carry out promotions in the digital eraas it is today, namely by making PromotionalContent Videosthroughthe TikTok platform.