IMPACT OF SOCIAL MEDIA ON MEETING ROOM REVENUE: A CASE STUDY OF GRAND ZURI JABABEKA

Abstract

Purpose This research aims to examine the potential of meeting rooms at the Grand Zuri Jababeka Hotel by assessing the income related to the condition of the Grand ZuriJababeka Hotel and finding out the problems or obstacles that hinder the hotel's income from turning into a Hotel Business. By utilizing this hotel's main strength, namely social media. This study will also analyze efforts to improve hospitality in the economic aspects of the hotel business.

Methodology This research collects data using a secondary data analysis approach, including existing data processing systems without conducting interviews, observations and surveys. Registered Reports contribute to encouraging reproducibility, transparency and self-correction across disciplines, thereby potentially changing the way research and researchers are evaluated in society (Chambers, 2021).

Findings At this time, sales needs to work together with hotel influencers to concentrate on content creation and implementation in developing the potential that already exists at the Grand Zuri Jababeka Hotel, taking into account aspects of creativity and innovation. So, social media at the Grand Zuri Jababeka Hotel can be improved in a long-term and sustainable way.

Orignality The author is aware that this research will be the first to obtain solutions from related hotels in order to increase meeting room revenues in the hotel business concept.