Abstract:
The business plan for the newly founded Thaharah Laundry in Jember is the main topic
of this thesis. The business wants to create a new laundry product in accordance with
Islamic concepts. The company's plan will be validated by the business plan, which will
also assist in setting and achieving both short- and long-term objectives. The method used
is a descriptive analysis compiled based on information obtained from the observation of
the laundry business in Jember, with the business model canvas analysis. The feasibility
assessment of the laundry business plan “Thaharah” is carried out with the parameters of
financial analysis, break even point, net present value, and internal rate of return. The
results of the analysis and discussion of the study concluded that: 1) The laundry business
is a business needed by many people and not a seasonal business; 2) Financially, in
business viability, projections of financial flows for three years indicate a break even
point in the 18 months, net present value is positive, and internal rate of return is 13.24%.
