Abstract:
This business plan is proposed to create a digital platform for customers and suppliers to
connect in one ecosystem related to customized component part requirements. Supply
and demand of this component exist in the market, especially in the automotive industry,
so technology application needs to be developed to increase efficiency and
competitiveness. The UX design thinking approach is used to develop a method of solving
problems to answer users' needs. The implementation of design thinking has five stages
of emphasize, define, ideate, prototype, and test. There must be an emphasis on focus and
actions. In-depth interviews are done to dig up information in depth, openly, and freely
with problems and research focus directed at research centers. The problems are
highlighted by the users, such as limited customer and supplier coverage, no marketing
access tools, no fixed lead-time and uncompetitive price. EPROCCOS is created as a
digital platform which provides benefits to the users, to link customers’ inquiry to
suppliers’ offering. Customers can get competitive prices and best lead time, and
suppliers can get more orders from it as their marketing tool. This business plan is
projected in five years with a total investment of 600 million IDR. The projection is to
get the total order 136.6 billion IDR with a 5% recharge fee. The sales is forecasted with
total value 6.8 billion IDR with 27.6% net profit. This business plan is profitable because
the IRR is 113.6% in four years payback period, and the ROI result is positive 72.9%.
