Abstract:
BEBELI was present in response to the Bekasi district government's response to
presidential instruction number 2 of 2022 concerning accelerating Indonesia's economic
recovery following Covid-19 by allocating APBD/APBN through cooperatives or
MSMEs. BEBELI (Bekasi Berani Beli) is an online platform that seeks to increase the
income of micro, small, and medium-sized enterprises (MSMEs) in the Bekasi district.
To become a vendor at BEBELI, MSMEs in the Bekasi district must have proven NIB
and NPWP in the Bekasi Regency. This research seeks to identify alternative strategies
to increase MSMEs' income and encourage their participation as sellers on BEBELI. By
analyzing external and internal factors, the method employs a business case, which is
processed using the EFE (External Factor Evaluation) Matrix with a score of 2.75 and the
IFE (Internal Factor Evaluation) Matrix with a score of 2.6. The data is then processed
once more with the IE (Internal External) matrix. The outcomes fall within the V
quadrant, where market penetration is possible. And when processed with a second
instrument, the SWOT Matrix, an alternative strategy for optimizing information system
management is generated. The results of the IE and SWOT Matrix were contrasted using
QSPM. Produce alternative strategies for market penetration by developing towards the
general market (not government) so that the opportunity to increase the number of sellers
on BEBELI and increase MSMEs is greater.
