Abstract:
Product liability, is the civil liability of the entrepreneur for losses suffered by the consumer as
a result of the product produced by him. The importance of the law on the principle of strict
liability in anticipating the loss to the protection of consumers who have a position that is
always prone to harm, especially in online transactions with the system of cash on delivery.
The aim of this study is to find out and describe how the implementation of strict liability in
helping legal developments in protecting consumer interests. This research uses secondary data
as the primary data and uses Library Studies as a material collection technique. All collected
materials are subsequently inventorized, classified, and analyzed using descriptive analysis.
The result of this study is the application of the principle of strict liability to the provisions of
the Consumer Protection Act No. 8 of 1999, that is, without regard to the element of the fault
of the entrepreneur, which means that the entrepreneur is always responsible for the loss of
consumers by providing compensation for the damage, pollution and / or losses consumers
caused by the consumption of the goods and/or services produced or distributed.
