Abstract:
Long queues are a common issue in various businesses, including coffee shops. This is a frequent
customer complaint experienced during visits, sometimes leading to dissatisfaction due to the
inconvenience of crowded queues. Therefore, Kato Hita's business plan aims to address this
concern by introducing tools based on Augmented Reality (AR) technology, specifically
Designed Augmented Virtual (DAV) machines or self-order kiosks. These kiosks aim to facilitate
customers in placing orders and transactions, offering a solution to the common complaint of long
queues in coffee shops. Kato Hita targets individuals aged 16-23 who seek a place to relax over
coffee,socialize, or hang out with friends, as well as newcomers eager to try Kato Hita. To analyze
the business plan comprehensively, SWOT, Porter's Five Forces, PESTLE, and the Business
Model Canvas are employed. Implementing these analyses enables Kato Hita to develop strategies
for competing with other market players. For example, through SWOT analysis, the company can
explore potential avenues for gaining a competitive advantage, similar to PESTLE analysis, which
helps predict risks associated with political, economic, social, cultural, technological, legal, and
environmental factors. Considering political factors, the Indonesian government's support for
small businesses utilizing technology, such as Digital Augmented Virtual, is crucial. This support
enables gradual growth for small businesses like Kato Hita. Furthermore, technological factors
are essential for small businesses to adapt and innovate in the fast-paced technological landscape.
Kato Hita recognizes this as a crucial factor for success, allowing the company to quickly adapt
and create innovative solutions, ultimately increasing revenue. Porter's Five Forces analysis helps
Kato Hita prepare for market trends, enter new markets, and mitigate threats from competitors.
The Business Model Canvas plays a vital role in the company's strategy, providing insights for
future innovation and adaptability in various situations. In conclusion, the implementation of
these analytical methods will empower Kato Hita to endure competition, offering solutions to
customer complaints by introducing machines that eliminate long queues and waiting times.
