Abstract:
Beeboo is an innovative approach to support mothers throughout their transformative journey into
motherhood. This journal explores Beeboo's comprehensive integration of pregnancy tracking,
baby developmental training, meditation, and community support, providing personalized,
evidence-based resources and expert guidance. By analyzing Beeboo's unique positioning in the
maternal health app industry and its impact on enhancing the emotional, mental, and physical
well-being of mothers at various stages, this study delves into the strategic planning, user
engagement, and continuous improvement strategies employed by Beeboo. With a focus on
disrupting the market by filling the gap in all-inclusive maternal health solutions, Beeboo's
aspirations to become the go-to platform for mothers in Indonesia, contributing significantly to
healthier and happier families.
