Abstract:
Beeboo is an innovative approach to support mothers throughout their transformative journey into motherhood. This journal explores Beeboo's comprehensive integration of pregnancy tracking, baby developmental training, meditation, and community support, providing personalized, evidence-based resources and expert guidance. By analyzing Beeboo's unique positioning in the maternal health app industry and its impact on enhancing the emotional, mental, and physical well-being of mothers at various stages, this study delves into the strategic planning, user engagement, and continuous improvement strategies employed by Beeboo. With a focus on disrupting the market by filling the gap in all-inclusive maternal health solutions, Beeboo's aspirations to become the go-to platform for mothers in Indonesia, contributing significantly to healthier and happier families.
