Abstract:
Corporate Social Responsibility (CSR) is a broad concept that is defined as a company's commitment to improving the welfare of the community through good business practices and contributing some of its resources. The purpose of this study is to examine the extent to which competencies are developed to achieve excellence in achieving organizational or foundation goals using the Resources-Based View (RBV) paradigm at PT. Diamond Cold Storage. Case study research method (case study) is a type of research that can answer several issues or objects of a phenomenon, especially in the branch of social science. Data collection consists of interviews to obtain primary data. Data analysis was carried out using the "Miles and Huberman Model". The RBV Theory found that human resources are good, financial assets are better, and tangible assets in the form of technology, facilities and products are good. Improving responsiveness to workers and their territories through a holistic ecological perspective, create these resources concurrently with and before to implementing, and Make CSR an integral part of the marketing plan rather than a separate program.CSR may shift market behavior. Companies that execute good CSR strategies can become inspiring change agents. Companies can use smart CSR activities to empower people, protect the environment, and promote sustainable growth. As a result, by implementing a CSR program, businesses can have a positive impact on the community and its surroundings.
