Abstract:
As the global environment continues to deteriorate, China has become more and more
concerned about environmental protection. The development of the new energy
vehicle industry is considered one of the means to reduce tailpipe emissions and
alleviate air pollution. Therefore, in the process of promoting new energy vehicles, the
Chinese government has launched a series of incentives to attract consumers to buy. However, consumers' purchasing behavior is affected by many aspects, including not
only the government's preferential policies for new energy vehicles, but also
consumers' environmental awareness, their knowledge of new energy vehicles, and
manufacturers' promotional methods. Therefore, an in-depth understanding of the
factors affecting consumers' purchasing behavior is important for understanding the
dynamics of the new energy vehicle market, formulating more effective policies, and
guiding the development of related industries. So, this paper analyzes the factors
affecting China's consumers to buy new energy vehicles. This study adopts
quantitative research by SPSS, which is analyzed by multiple linear analysis through
267 questionnaires collected. All of the respondents who participated in the survey
met the screening requirement of owning or operating an electric vehicle. The results
found that of the four independent variables function values automobile brand (AB), government policy (GP), environmental friendliness (EF) and consumer attitude (CA), all four variables had a positive effect on purchase decision (PD).
