BUSINESS PLAN OF BERGER EAT

Abstract

A growth strategy is a strategic plan designed to achieve business growth. Of course the director must prepare this growth strategy so that the director has a long-term plan, where this growth strategy is also very helpful in developing a business that is being run at the same time being able to compete with other competitors. 1. Customer Loyalty Trust is of course a very important in doing business, therefore this restaurant will provide a special offers to regular customers through a loyalty program where they will get special prices. It is intended that Berger Burger has loyal customers in order to increase business growth. 2. Product Development This second strategy is going to be carried out by Berger Burger in staged starting from adding new menu with unique and favourite recipes and taste, despite only redecorate the facilities. 3. Business Expansion The Berger Burger restaurant expected to develop this business in several different areas in order to reach a larger market. 7.2. Exit Strategy Not everyone will know what will happen to the business they are running in the future, of course, in running a business, of course, it does not always develop properly. Therefore, the director must also have an exit strategy that must be planned if one day Berger Burger cannot be run again. Below are some options that are considered by business owners: 1. Investment assets Of course, looking for investors is one of the way to provide for more benefits to help the business to upgrade in between two years and even open new restaurant stand in another area. 2. Franchise There are options where the director is going to sell franchise to others, then look for more strategic location to continue the restaurant business or other business.