Abstract:
A growth strategy is a strategic plan designed to achieve business
growth. Of course the director must prepare this growth strategy so
that the director has a long-term plan, where this growth strategy is
also very helpful in developing a business that is being run at the
same time being able to compete with other competitors.
1. Customer Loyalty
Trust is of course a very important in doing business, therefore this
restaurant will provide a special offers to regular customers through
a loyalty program where they will get special prices. It is intended
that Berger Burger has loyal customers in order to increase business
growth.
2. Product Development
This second strategy is going to be carried out by Berger Burger in
staged starting from adding new menu with unique and favourite
recipes and taste, despite only redecorate the facilities.
3. Business Expansion
The Berger Burger restaurant expected to develop this business in
several different areas in order to reach a larger market.
7.2. Exit Strategy
Not everyone will know what will happen to the business they are
running in the future, of course, in running a business, of course, it
does not always develop properly. Therefore, the director must also
have an exit strategy that must be planned if one day Berger Burger
cannot be run again. Below are some options that are considered by
business owners:
1. Investment assets
Of course, looking for investors is one of the way to provide for
more benefits to help the business to upgrade in between two years
and even open new restaurant stand in another area.
2. Franchise
There are options where the director is going to sell franchise to
others, then look for more strategic location to continue the
restaurant business or other business.
