Abstract:
Health consciousness has experienced a substantial surge, particularly in the wake of the
worldwide pandemic. According to the 2023 Asia Pacific Health Priorities Survey, about 70% of
individuals are implementing significant modifications to their lifestyle, indicating a robust
determination to prioritize their health. This phenomena is highly conspicuous in nations such as
Thailand (93%), Indonesia (92%), the Philippines (87%), and Vietnam (86%). Aligned with the
growing consciousness about health, the worldwide granola market is likewise experiencing
substantial expansion. Granola is a nutritious snack composed of a blend of oats, nuts, seeds, and
sweeteners like honey or syrup. According to the 2023 research from The Globe News Wire, the
granola market is projected to generate USD 11.9 billion in revenue by 2032, with an annual
growth rate of 3.0% from 2023 to 2032. The growing fascination with nutritious food is evident in
Indonesia, as indicated by the "Google Year in Search 2021" report, which reveals a surge in desire
for low-fat foods (69%), sugar-free diets (35%), low-sugar options (26%), and low-calorie
alternatives (25%). Gralabites, also known as Granola Bites, were constructed to respond to this
situation, aiming to capitalize on the opportunity and generate excitement for wholesome and
nourishing snacks. Gralabites are a nutritious snack composed of rolled oats, crispy rice, dried
raisins, honey, and various nuts such roasted almonds, cashews, and walnuts. This product not only
has a delightful taste, but it also offers excellent nutritional value for the body. Gralabites offers a
range of products including snack bars, yogurt bowls, granola ice cream, and granola fruit bowls,
each featuring distinctive and captivating flavors. Gralabites is well positioned to cater to the
increasing need for nutritious snacks, placing a significant focus on innovation and excellence in
terms of product quality.
