BUSINESS PLAN SHANDAIRY MILK

Abstract

The Indonesian food and beverage (F&B) sector remains one of the country's most vibrant and rapidly expanding industries, playing a crucial role in national economic growth. A significant factor driving this expansion is the increasing middle class, which has seen a rise in disposable income and changing consumption patterns. As a result, Indonesians are spending more on food and beverages, actively seeking out new flavors and products. This heightened demand, especially among urban populations, has prompted both local and international businesses to explore opportunities in the market. Despite the challenges brought on by the COVID-19 pandemic, the F&B industry has shown remarkable resilience. While many sectors faced steep declines, the F&B sector managed to achieve a modest 0.2% year-on-year growth in the second quarter of 2020. This growth was largely attributed to the digital transformation within the industry, as businesses adapted to mobility restrictions by embracing online platforms. The surge in online meal delivery services, which gained momentum during the pandemic, continues to thrive in the current market. Increased competition from new entrants has further enhanced service offerings and product variety for consumers. Within the beverage category, dairy products are experiencing significant growth. By 2024, the dairy market is projected to generate $11.63 billion in revenue, with an expected compound annual growth rate (CAGR) of 5% through 2029. This growth is driven by rising demand for milk and dairy products, recognized as essential components of daily nutrition, especially among urban consumers. West Java stands out as Indonesia's leading producer of fresh milk, contributing over 290,000 tons in 2021. Milk, especially cow's milk, is vital for human nutrition due to its rich content of essential nutrients. It is an excellent source of calcium, crucial for developing and maintaining strong bones and teeth, thus playing an important role in preventing conditions like osteoporosis, particularly in older adults. Beyond calcium, milk is rich in high-quality proteins that support muscle growth and repair, as well as vitamins such as B12 and D, which are important for red blood cell production, immune function, and skin health. Additionally, the fat content in milk provides a significant energy source, while lactose, the natural sugar in milk, supplies the body with necessary energy. For children, milk is particularly beneficial as it supports physical growth and cognitive development. It delivers essential nutrients that contribute to strong bones and muscles, making it an important part of their daily nutrition.