Abstract:
A developing coffee company established in Jakarta, emerges at the crossroads of innovation, health- consciousness, and present market trends – that is L.O.P Coffee. L.O.P Coffee, which specializes in healthy
sweet coffee milk and black coffee, distinguishes itself by combining healthy sugar substitutes, corresponding with the rising demand for nutritional and delectable beverages. The brand's mission is to
provide a curated assortment of high-quality coffee goods while being affordable, reflecting the lifestyle
choices of Jakarta's diverse population. The entrepreneur, who is driven by a passion for the coffee industry
and has expertise in e-commerce and digital marketing, positions L.O.P Coffee as an innovator in the sector. L.O.P Coffee strives to develop an interactive offline and online community that goes beyond transactions, fostering true connections with coffee enthusiasts, by focusing on customer involvement through social
media. Future development is anticipated through product line diversification, strategic collaborations, and
alignment with health and wellness trends, according to the business strategy. The brand of L.O.P Coffee
stays adaptable and innovative in the face of possible obstacles, such as market competition and platform
dependence issues, driven by a dedication to meeting and exceeding consumer expectations. This business
plan captures the determination of L.O.P Coffee, a venture that aims to transform the coffee experience in
Jakarta by combining health-consciousness, offline relaxation, and digital convenience.
