BUSINESS PLAN ASYNED VILLA

Abstract

The tourism industry is one of the pillar that support the economic growth in Indonesia. Due to Covid-19 pandemic that hit worldwide, the tourism sector are shutdown due to limitations of mobility that are obligated by the government. However, after the Covid-19 pandemic has become an endemic, people are now allowed to have a mobility to visit any place. Therefore, the tourism sector in Indonesia are rising again. To support the tourism sector in Indonesia, accomodation is one of the most important supporting factor. Accomodation are important for the tourist, especially for those who are travelling for days and need a place to stay. One of the most popular accomodation business is a villa. According to the journal from Jurnal Pariwisata, villa are preferred by many people because it offers more intimacy and provide more togetherness compared to other accomodation business, such as hotels. Therefore, Asyned Villa becomes the answer for those tourists who are visiting one of the most popular tourist destination in Indonesia, which is Bandung City. Strategic marketing plan will be a key factors to support the business growth. Our business will use digital channels for its marketing plan, which includes social media promotion with the help of influencers and online travel booking platform promotion. Once the business is operated, our business will operate from Monday to Sunday with simple steps for the guest if they are desired to stay at our villa. Our business also arranged it’s financial plan by providing several data such as Income Statement, Cash Flow Statement, Balance Sheet, Payback Period, Ratio, and Net Present Value. According to those financial plans. Our business will be supported by the author’s investment of IDR. 700,000,000 and it will reach a Break Even Point of 1 years and 8 month.