THE APPLICATION OF RESOURCE BASED VIEW AND COMPETITIVE ANALYSIS IN LOGISTICS CONSULTANCY COMPANY (THE CASE OF PT SAMUDERA KONSULTAN INDONESIA)

Abstract

This qualitative study examines the performance of Samudera Konsultan Indonesia, a consultancy company in Indonesia. The study employs in-depth interviews with management and stakeholders, as well as secondary data analysis of company websites and annual reports. The data is analyzed using SWOT analysis, VRIO analysis, and Porter's Five Forces analysis.The findings suggest that Samudera Konsultan Indonesia's performance is influenced by both internal and external factors. The study contributes to the understanding of consultancy company performance in Indonesia. It also provides insights into the internal and external factors that can influence the performance of such companies. The findings suggest that Samudera Konsultan Indonesia's performance is influenced by both internal and external factors. Internally, the company's strengths include its experienced and qualified staff, its strong brand reputation, and its wide range of services. Externally, the company operates in a competitive and dynamic industry. Overall, the findings of this study suggest that Samudera Konsultan Indonesia is a well-performing company that is facing a number of challenges. The company's strengths and weaknesses, as well as the external environment, will all play a role in the company's future performance. The findings of the study can be used by consultancy companies to improve their performance and by policymakers to develop policies that support the growth and development of the consultancy industry in Indonesia.