Abstract:
The Indonesian Red Cross (PMI) plays a crucial role in providing humanitarian aid. particularly in the area of blood services through its Blood Donor Unit (UDD) Ensuring donor satisfaction is essential for maintaining a stable blood supply. This study aims to assess the satisfaction of blood donors at the UDD PMI Center in Jagakarsa, South Jakarta, focusing on the dimensions of responsiveness, assurance, tangible, empathy, and reliability. Due to a decrease in the number of visiters coming to the UDD PMI Center. The research is guided by the understanding that donor satisfaction is pivotal in retaining active donors and encouraging new ones The study population comprises individuals actively donating blood at the UDD PMI Center Jagakarsa branch, with a sample size of 202 individuals selected through incidental sampling by questionnaire through Google form. The study design adopts descriptive analysis to provide detailed insights into blood donor service satisfaction. The quantitative methods, including multiple linear regression and 1-test, are applied to analyze the impact of responsiveness, assurance, tangible, empathy, and reliability on customer satisfaction, Results from the analysis indicate that each dimensions of service quality significantly influence customer satisfaction at UDD PMI Center. Specifically, responsiveness and empathy emerge as significant contributors to donor satisfaction, while assurance, tangible, and reliability also play roles to varying extents. The findings provide valuable insights for UDD PMI Center in enhancing its services, ultimately contributing to the satisfaction of blood donors and promoting a sustainable blood donation culture.
