ANALYSIS OF PUBLIC OPINION THROUGH TMII’S INSTAGRAM ON THE REVITALIZATION OF TAMAN MINI INDONESIA INDAH IN EAST JAKARTA

Abstract

Public opinion is a collection of people's perspectives or thoughts on specific topics in the context of society. According to the current circumstances, individuals prefer to express their thoughts via social media because it has neither spatial nor time restrictions. In this study it is refers to TMII’s Instagram. This is also the character of electronic word of mouth (e-wom), one form of which is social media. In this regard, Taman Mini Indonesia Indah, a tourist attraction in East Jakarta, has been revitalized. Following this revitalization, Taman Mini Indonesia Indah received a variety of responses, which shaped public opinion. As a result, the objective of this study is to determine how public opinion on social media influences people's decisionsto visit TMII afterit has been revitalized, as well as to find the causes of public opinion about TMII after it has been revitalized for it to keep growing on social media. This study uses a qualitative research method, using a case study approach. During thisresearch, data collection strategies included in-depth interviews and non-participant observation, with thematic analysis used to analyze data from interviews and social media on the official TMII Instagram account. The study's findings show that public opinion has a significant impact to persuade over a person's decision to visit the revitalized TMII. This happens because public opinion, which is formed by the opinions of others, can reflect the reality of one's own experiences and impressions. In the second research question, public opinion keeps growing on TMII’s Instagram as a result of the impression, which might be either supportive or unsupportive of the revitalized TMII condition.