EVALUATING EFFECTIVE PRODUCTION MANAGEMENT IN THE DOCUMENTARY FILM “TRADITIONAL ATTIRE OF THE BADUY VS. MODERN FASHION”

Abstract

The documentary film "Traditional Attire of The Baduy vs. Modern Fashion" explores the comparison between the traditional clothing of the Baduy tribe and modern fashion in the context of modernization. This research focuses on evaluating effective and efficient production management in film production. The aim is to optimize the use of financial resources without compromising quality. Utilizing production management theory, the film analyzes how production management impacts each stage of production—from budget planning to the selection of locations and equipment—and its effect on the final outcome. Recording, designing production budget plans, and budget realization are essential for understanding financial activities, from sources of funding to costs incurred to meet the needs of the film production process. The documentary highlights the contrast between the traditional attire of the Baduy, rich in cultural meaning and philosophy, and modern fashion influenced by trends and functional needs. Viewers are invited to reflect on the importance of cultural preservation amidst modernization and how effective production management can support achieving optimal film quality. This research also evaluates the cost efficiency and benefits of strategic production management, demonstrating the potential to achieve high quality within budget constraints.