PUBLIC RELATIONS STRATEGY FOR AMPLIFYING KELASEKITAR EDU HERO CAMPAIGN

Abstract

This study discusses public relations strategies to enhance the Edu Hero campaign by KELASEKITAR, a non-profit educational institution in Jakarta. The campaign aims to increase visibility and community engagement through effective communication strategies and social media. Using the ROSTIR model, this project designs a campaign that encompasses various types of media. The results show that integrated communication strategies and social media optimization can increase public awareness and participation. Recommendations include optimizing the use of social media, enhancing collaboration with external parties, and refining content to attract a broader audience in supporting children's education in Indonesia.