IMPROVING ISTANA UMKM'S DIGITAL SERVICE EXPERIENCE THROUGH UI/UX DESIGN USING INTERACTION DESIGN THEORY

Abstract

In the digital age, government service platforms are essential for helping mero, amall, and medium enterprises (MSME) access important services and information. This research aims to improve the digital experience of the Istana UMKM website, a platform created by BPOM, using Interaction Design theory. User feedback and expert interviews highlight key usability issues such as poor navigation, unclear regulatory information, and outdated visual design The study employs qualitative techniques like usability testing and user interviews and adopts a human-centered approach. In order to evaluate user demands and challenges, it also incorporates quantitative survey data. The results show that although the portal offers MSME useful content, accessibility and user happiness are negatively impacted by its current interface design in order to address this, a UDUX prototype was created using the principles of interaction design, which prioritize goal-driven interaction, unability, feedback, and consistency. The proposed enhancements are intended to produce a more user-friendly, effective, and aesthetically pleasing plations that better serves the various requirements of MSME users throughout Indonesia.