THE IMPLEMENTATION OF INDONESIAN GASTRODIPLOMACY BY THE INDONESIAN EMBASSY IN MANILA, PHILIPPINES YEAR 2023

Abstract

This research discusses the implementation of gastrodiplomacy as Indonesia's cultural diplomacy strategy through the Indonesia Spice Up The World (ISUTW) program conducted by the Indonesian Embassy in Manila in 2023. Gastrodiplomacy is used to strengthen the positive image and improve bilateral relations between Indonesia and the Philippines. This research contributes to the understanding of the importance of culture-based diplomacy in strengthening bilateral relations and highlighting Indonesia's culinary identity at the international level. This study makes a significant contribution to the study of gastrodiplomacy, especially from the perspective of state actors.

This research adopts a qualitative approach with field observation, in- depth interviews, and document analysis methods. The main focus of this research

is the role of the Indonesian Embassy in Manila year 2023 in promoting Indonesian spices and food through activities such as culinary festivals, cultural exhibitions, and collaboration with local chefs and restaurants. The implementation of this program includes activities such as the Indonesian Food Festival, International Bazaar, and culinary promotion through digital media aimed at attracting the attention of the Filipino public to the uniqueness of Indonesian cuisine. This holistic approach is a clear example of the power of gastrodiplomacy in building meaningful and sustainable international relations. The Indonesian Embassy in Manila plays an important role in implementing gastrodiplomacy as part of cultural diplomacy, making a significant contribution in strengthening Indonesia-Philippines relations.