BODY SHAPE ACCEPTANCE CAMPAIGN WITH PLUS SIZE FASHION BRAND BIGISSIMO AS A FORM OF APPRECIATION FOR BIGISSIMO’S PRIORITY CUSTOMER BODY SHAPE

Abstract

In the midst of today's technological advancements, there are still many perpetrators of body shaming. This is not only done in person, but also through social media. This is unfortunate because there are still many people out there who use social media for the wrong purposes, and physicality is still one of the main topics for body shaming. In this case, we focus on plus size people. There are so many impacts caused by this body shaming action for victims, such as feelings of inferiority, pressure, stress and even depression. Victims no longer feel confident and even hate themselves. Of course, these things have very bad impacts for victims, especially in mental health. Therefore, we, the Public Relations students at President University, would like to take part in overcoming this. We feel it is very necessary to sensitize the victims on how to accept themselves as they are. We may not be able to stop the perpetrators, but we can help to strengthen the victims. In addition, in this activity we collaborated with the Bigissimo brand, one of the fashion brands in Indonesia that provides special clothing for plus size people. In this activity. the participants who attended were Bigissimo's priority customers. This aims to strengthen brand relationships with customers, as well as being an opportunity for customers to share stories with each other. With that, they can support and inspire each other.