Abstract:
This study aims to evaluate the readiness of Micro, Small and Medium Enterprises
(MSMEs) in Indonesia to implement the teachings of Jo Shik-a Korean Confucian
philosopher-which include self-discipline (Kyeong-Eui), love of country and concern for
the people (U-Gug-Ae-Min), delivery of constructive criticism (Sang-So), and human
resource development (In-Jae-Yang-Seong). Using a Systematic Literature Review (SLR)
approach, this study analyzes the literature related to the application of ethical and cultural
values in Indonesian MSME practices over the past ten years. To determine the number
of articles, deep screening was conducted using the PRISMA protocol. The results show
that although there is alignment between Jo Shik's values and MSME practices in
Indonesia, implementation still faces structural and cultural challenges. Future research
is expected to conduct experimental tests carried out as a form of supporting SLR analysis
so that it will become a basic foundation for MSMEs in making decisions regarding the
readiness of the application of Jo Shik values by each MSME as an effort to increase its
business sustainability.
