THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH (E- WOM) AND TRUST ON USERS’ BEHAVIORAL INTENTION IN STOCK TRADING APPS

Abstract

Indonesia Stock Exchange, developed JATS Next-G as the new system for the stock exchange where people now can buy stocks through online. The stock trading app allows people to buy and sell stocks anywhere and anytime. This research use Stockbit as a study case where it faced many bad reviews online due to system error problems in 2022 until 2023. Bad E-WOM also creates a problem for Stockbit to receive new users based on they were only in top 30 most active securities in 2022. This research was trying to determine what Stockbit faced due to this problem. This research uses e-WOM, trust, perceived ease of use, perceived usefulness, attitude toward using, and behavioral intention for this research. The research gathered 300 samples using the PLS-SEM method. The result of this research is that e-WOM significantly influence trust, and trust significantly influence perceived ease of use, perceived usefulness, and attitude toward usin. Perceived ease of use does have a significant influence with perceived usefulness and attitude toward using. Perceived usefulness does have a significant influence on attitude toward using and behavioral intention. Last, the attitude toward using has a significant influence on behavioral intention. It is important to make sure the preparation before releasing new features to influence the reviews online, which can influence other aspects to behavioral intention to use a stock trading app.