Abstract:
Indonesia Stock Exchange, developed JATS Next-G as the new system for the stock
exchange where people now can buy stocks through online. The stock trading app allows
people to buy and sell stocks anywhere and anytime. This research use Stockbit as a study case
where it faced many bad reviews online due to system error problems in 2022 until 2023. Bad
E-WOM also creates a problem for Stockbit to receive new users based on they were only in
top 30 most active securities in 2022. This research was trying to determine what Stockbit faced
due to this problem. This research uses e-WOM, trust, perceived ease of use, perceived
usefulness, attitude toward using, and behavioral intention for this research. The research
gathered 300 samples using the PLS-SEM method. The result of this research is that e-WOM
significantly influence trust, and trust significantly influence perceived ease of use, perceived
usefulness, and attitude toward usin. Perceived ease of use does have a significant influence
with perceived usefulness and attitude toward using. Perceived usefulness does have a
significant influence on attitude toward using and behavioral intention. Last, the attitude toward
using has a significant influence on behavioral intention. It is important to make sure the
preparation before releasing new features to influence the reviews online, which can influence
other aspects to behavioral intention to use a stock trading app.
