THE IMPACT OF WORK-LIFE BALANCE AND TIKTOK EXPOSURE ON JOB SATISFACTION AND WORK ETHIC AMONG GEN Z EMPLOYEES

Abstract

This study explores the impact of Work-Life Balance and TikTok Exposure on Job Satisfaction and in today’s fast-paced digital era, the expectations and work preferences of Generation Z have become increasingly distinct, shaped by their emphasis on personal well-being and constant exposure to social media platforms like TikTok. While companies strive to attract and retain young talent, little is known about how work-life balance and social media exposure influence Gen Z’s job-related attitudes. This study addresses the research gap by examining how work-life balance and TikTok exposure impact Job Satisfaction and work ethic among Gen Z employees. This research adopts a quantitative approach using path analysis to explore both the direct and indirect relationships between variables. Data were collected through online surveys involving Gen Z employees across different industries in Indonesia. The independent variables are work-life balance and TikTok exposure, while the dependent variables include Job Satisfaction and work ethic. The results of this study are expected to provide valuable insights for HR practitioners and employers in understanding how Gen Z evaluates job opportunities and develops their work values. It also offers a theoretical contribution to the growing discourse on digital media influence and generational workforce behavior.