Abstract:
This study explores the impact of Work-Life Balance and TikTok Exposure on Job
Satisfaction and in today’s fast-paced digital era, the expectations and work preferences
of Generation Z have become increasingly distinct, shaped by their emphasis on personal
well-being and constant exposure to social media platforms like TikTok. While
companies strive to attract and retain young talent, little is known about how work-life
balance and social media exposure influence Gen Z’s job-related attitudes. This study
addresses the research gap by examining how work-life balance and TikTok exposure
impact Job Satisfaction and work ethic among Gen Z employees. This research adopts a
quantitative approach using path analysis to explore both the direct and indirect
relationships between variables. Data were collected through online surveys involving
Gen Z employees across different industries in Indonesia. The independent variables are
work-life balance and TikTok exposure, while the dependent variables include Job
Satisfaction and work ethic. The results of this study are expected to provide valuable
insights for HR practitioners and employers in understanding how Gen Z evaluates job
opportunities and develops their work values. It also offers a theoretical contribution to
the growing discourse on digital media influence and generational workforce behavior.
