BUSINESS REPORT ON THE FRANCHISE OPERATION OF RJS SOTO MIE PAK KADIR IN BUAH BATU, BANDUNG

Abstract

This business report analyzes the franchise operation of RJS Soto Mie Pak Kadir located in Buah Batu, Bandung, with a focus on its operational performance, marketing strategy, and financial feasibility. The research was conducted through field observation, documentation of actual financial transactions, and a contextual analysis using relevant business frameworks such as SWOT, PESTEL, and Porter’s Five Forces. The objective was to assess whether the franchise model is not only operationally effective but also financially sustainable and replicable. The Buah Batu outlet represents a practical example of how a traditional culinary brand can thrive in an urban environment. Operationally, the outlet applies standard operating procedures provided by the franchisor and manages its daily activities with a small but efficient workforce. Key ingredients such as beef broth, risol, and spices are sourced from the central kitchen in Bogor, while perishable items like vegetables are procured locally. The outlet is able to maintain consistent service and food quality, while remaining flexible in adjusting to seasonal and cultural trends—such as offering free takjil during Ramadan. Marketing activities combine both online and offline strategies, including the use of digital food delivery platforms (GrabFood and ShopeeFood), social media content via Instagram, and in-store promotions. These efforts have proven effective in attracting the outlet’s primary target market: students, office workers, and families in the Buah Batu area. Financial analysis based on actual data from January to March 2025 shows strong performance. The outlet recorded approximately IDR 696 million in revenue during the first quarter, and is forecasted to reach over IDR 3.1 billion in annual turnover. The net profit margin is estimated at 56.25%, with an investment payback period of only one year. Further feasibility indicators include a Net Present Value (NPV) of over IDR 2.4 billion and an Internal Rate of Return (IRR) exceeding 60%, confirming the outlet’s investment attractiveness. The RJS outlet in Buah Batu demonstrates that with the right operational discipline, localized marketing, and financial planning, a traditional food franchise can achieve sustainable profitability. This business report supports the notion that the RJS franchise model is both viable and scalable, making it a compelling opportunity for potential investors and aspiring franchisees in the Indonesian culinary sector.