Abstract:
This business report analyzes the franchise operation of RJS Soto Mie Pak Kadir located in
Buah Batu, Bandung, with a focus on its operational performance, marketing strategy, and
financial feasibility. The research was conducted through field observation, documentation of
actual financial transactions, and a contextual analysis using relevant business frameworks
such as SWOT, PESTEL, and Porter’s Five Forces. The objective was to assess whether the
franchise model is not only operationally effective but also financially sustainable and
replicable. The Buah Batu outlet represents a practical example of how a traditional culinary
brand can thrive in an urban environment. Operationally, the outlet applies standard operating
procedures provided by the franchisor and manages its daily activities with a small but efficient
workforce. Key ingredients such as beef broth, risol, and spices are sourced from the central
kitchen in Bogor, while perishable items like vegetables are procured locally. The outlet is able
to maintain consistent service and food quality, while remaining flexible in adjusting to
seasonal and cultural trends—such as offering free takjil during Ramadan.
Marketing activities combine both online and offline strategies, including the use of digital
food delivery platforms (GrabFood and ShopeeFood), social media content via Instagram, and
in-store promotions. These efforts have proven effective in attracting the outlet’s primary target
market: students, office workers, and families in the Buah Batu area. Financial analysis based
on actual data from January to March 2025 shows strong performance. The outlet recorded
approximately IDR 696 million in revenue during the first quarter, and is forecasted to reach
over IDR 3.1 billion in annual turnover. The net profit margin is estimated at 56.25%, with an
investment payback period of only one year. Further feasibility indicators include a Net Present
Value (NPV) of over IDR 2.4 billion and an Internal Rate of Return (IRR) exceeding 60%,
confirming the outlet’s investment attractiveness. The RJS outlet in Buah Batu demonstrates
that with the right operational discipline, localized marketing, and financial planning, a
traditional food franchise can achieve sustainable profitability. This business report supports
the notion that the RJS franchise model is both viable and scalable, making it a compelling
opportunity for potential investors and aspiring franchisees in the Indonesian culinary sector.
