BUSINESS PLAN OF GOSA TEA

Abstract

Gosa Tea is a trendy healthy beverage that located in Kuta, dedicated to provide a unique and delightful tea based beverage experience. Focused primarily on tea based beverage, the business aims to offer a diverse menu with distinct flavors and snack. The business prides itself on a simple and modern concept, emphasizing endless flavor profiles. Gosa Tea is committed to offer fresh, healthy, delicious, unique and comforting beverage and snack to the people of Kuta. Gosa Tea is not just a trendy drink, but a healthy lifestyle choice for Generation Z. With good quality and low-sugar tea blends, Gosa invites consumers to enjoy the trend of fresh drinks while maintaining their health. As Gosa Tea establishes itself in the Kuta market to explore expansion opportunities, potentially introducing new menu items and locations. Strategic marketing and community engagement will be key factors in growth strategy. Gosa Tea is poised to become a prominent player in the Bali food and beverage industry by offering a grab-and-go concept by giving freedom to consumer. The break-even point (BEP) of Gosa Tea is 13.661 unit of beverage and snack products which is targeted to be achieved within 9 months of business operations to cover fixed costs. Based on financial analysis with a capitalization rate of IDR 200.000.000., Gosa Tea will achieve a payback period within 3 year 3 months.