Abstract:
Gosa Tea is a trendy healthy beverage that located in Kuta, dedicated to provide a unique
and delightful tea based beverage experience. Focused primarily on tea based beverage,
the business aims to offer a diverse menu with distinct flavors and snack. The business
prides itself on a simple and modern concept, emphasizing endless flavor profiles. Gosa
Tea is committed to offer fresh, healthy, delicious, unique and comforting beverage and
snack to the people of Kuta. Gosa Tea is not just a trendy drink, but a healthy lifestyle
choice for Generation Z. With good quality and low-sugar tea blends, Gosa invites
consumers to enjoy the trend of fresh drinks while maintaining their health. As Gosa Tea
establishes itself in the Kuta market to explore expansion opportunities, potentially
introducing new menu items and locations. Strategic marketing and community
engagement will be key factors in growth strategy. Gosa Tea is poised to become a
prominent player in the Bali food and beverage industry by offering a grab-and-go
concept by giving freedom to consumer. The break-even point (BEP) of Gosa Tea is
13.661 unit of beverage and snack products which is targeted to be achieved within 9
months of business operations to cover fixed costs. Based on financial analysis with a
capitalization rate of IDR 200.000.000., Gosa Tea will achieve a payback period within
3 year 3 months.
