Abstract:
Generation Z's unemployment rate has become a major problem in many countries, often exceeding that of previous generations, which is followed by their preferences in finding a job. This study aims to look at the level of Generation Z's preferences in finding a job, whether their preferences have an impact on the unemployment rate in West Java. This research uses quantitative methods, purposive sampling, with a sample measurement of 389 respondents. This research refers to expectancy theory, and also job search theory. The results of this study indicate that Generation Z's high preference for work flexibility, work-life balance, and high salary expectations contribute significantly to Generation Z's decision to remain unemployed in West Java. The implication of this finding is the need to align Generation Z job seekers' expectations with the realities of the labor market. If left unaddressed, this mismatch could exacerbate unemployment rates and hinder economic growth in the West Java region. Based on these findings, it is recommended that local governments, educational institutions, and companies increase collaboration in providing education about the dynamics and needs of the job market to Generation Z. In addition, companies can consider offering more flexible work schemes and supporting workers in achieving a work-life balance that is in line with the preferences of Generation Z, without neglecting the needs and capabilities of the companies. Furthermore, local governments must be firm with companies regarding regional wage standards in West Java in accordance with the applicable UMP/UMK, so that Generation Z can align their expectations with the opportunities available in the job market.
