BUSINESS PLAN OF UNGHI BOUQUET

Abstract

Gifts for loved ones come in many forms, such as necklaces, bags, or clothing, but flowers and floral arrangements are especially popular for creating a romantic or intimate feel. Floral arrangements, ranging from single flowers to elaborate arrangements, have come a long way. Today, floral arrangements feature a variety of innovations beyond traditional floral arrangements, reflecting new trends and creative ideas. Innovation, also known as New Product Development (NPD), is essential for businesses to thrive in a dynamic environment. Innovation involves developing original products, modifying existing products, and creating new brands through research and development. Companies must consistently come up with new ideas and offer innovative products to meet customer demand and remain competitive. Currently, it is not only that trend that is on the rise lately, because the flower industry is currently taking a trend that is combined to create a product that is in great demand by the market. One of the trends that is currently in great demand is the Korean wave trend and in this industry it is applied to flower arrangements and produces several product variants, one of which is the photocard and lightstick flower arrangement product. Several brands, particularly micro, small, and medium enterprises (MSMEs), are leveraging this opportunity by marketing and selling products inspired by trends, especially Korean style. The burgeoning popularity of Korean-style items has exerted a significant influence on the floral industry. Initially, bouquets solely consisted of flowers, but they have gradually expanded to include snack bouquets, money bouquets, knitted flower bouquets, and other variations. Several trends replace the traditional flowers in the popular bouquet. Unghi Bouquet sets itself apart by providing unique bouquets items, meticulously packaged with freshness and novelty. The Unghi Bouquet is conveniently accessible on e-commerce platforms, allowing users to shop at their convenience without the need to visit a physical store. Unghi Bouquet exclusively utilizes social media marketing for all its promotional activities, ensuring accessibility to individuals across different geographical areas. The lack of brick-and-mortar establishments causes people to be unable to physically visit the shop. Unghi flowers not only address this deficiency but also offer the benefit of cost savings. The competition in the realm of e-commerce is intense, but Unghi Bouquet has devised a plan that will effectively allure people. The business capital of Unghi Bouquet amounts to Rp 25,000,000, and it is expected to recoup its investment within a period of 1 year.