FINAL PROJECT OF DIGITAL MARKETING OF KAKHA SERIES AND ANALYZING THE STRATEGY TNNOVATION

Abstract

Fashion industries is one of thefastest growths in Indanesia, espeeially in the category of Muslimfoshion. One of the brands is Kakha Series, whom uniquely only use e-Commerc:e as a plat rm to sell their products. In any businesses, marketing strategt plays an irnportant role to set the longlerm direction of the business. This final project aims to analyse the marketing strategt of Kakha Series through segmentation, targeting, positioning method, the Ansoffmatrix solution, marketing mix, and digital marketing approach. During the time of interruship, problems will always ocatr and also placefor improvementsfor a better future af the brand. Moreover, in this Jinal project, there are few discussions and suggestions that can be implemented fui Kakha Series in the long run.