Abstract:
Fashion industries is one of thefastest growths in Indanesia, espeeially in the
category of Muslimfoshion. One of the brands is Kakha Series, whom uniquely
only use e-Commerc:e as a plat rm to sell their products. In any businesses,
marketing strategt plays an irnportant role to set the longlerm direction of the
business. This final project aims to analyse the marketing strategt of Kakha
Series through segmentation, targeting, positioning method, the Ansoffmatrix
solution, marketing mix, and digital marketing approach. During the time of
interruship, problems will always ocatr and also placefor improvementsfor a
better future af the brand. Moreover, in this Jinal project, there are few
discussions and suggestions that can be implemented fui Kakha Series in the long
run.
