THE INFLUENCE OF INTERNET BANKING ON CHOICE OF ONLINE BANKING (A CASE STUDY OF PRESIDENT UNIVERSITY 2014 MANAGEMENT MAJOR STUDENTS)

Abstract

This study is about the impact of business convenience, quality of service, technology and perceived risk on depositors' choice to use online banking satisfaction (President University case studies). With the rapid development of the global Internet and the global economic development, people's living standards continue to improve, more and more exchanges of information exchange. The most important thing about the bank is to find out how to meet customer needs and get the customer's return. This study used quantitative research methods to understand whether the product is convenient, the quality of service in line with the requirements of depositors, banking and risk perception will affect customer satisfaction and loyalty. 150 respondents from the Indonesia President University 2014 Management major. Using the SPSS statistical tools, the results of this study showed that the convenience of product projects, the quality of service and the risk perception of Indonesia President University students choice of online banking have a significant impact. Online banking technology has no significant impact.