MATSURI AS JAPAN’S SOFT POWER MEANS TOWARD INDONESIA (2013-2017)

Abstract

Matsuri as Japan‟s Soft Power Means Toward Indonesia (2013-2017) Globalization creates the world where everything I connected and create change in the world power. It create shift that back in the past hard power into the more use of soft power to attract others in order to get what nation want. According to Joseph S. Nye, Jr. culture is one of the nation soft power source and it tend to lead into cooperation relations with other. Matsuri is one of the cultural diplomacy policies that become annual events in Indonesia; it is the events that promoting Japanese culture for achieving the stronger relationship of with Indonesia. Japan‟s cultural diplomacy is stated in the diplomatic blue book from Ministry of Foreign Affairs Japan (MOFA), it is stated that MOFA conduct large scale and comprehensive programs in commemorative years celebrating diplomatic relations with others through mutual visit, conferences, and cultural project aiming for the effective promotion of the understanding about Japan. In case of Indonesia Matsuri is including in the program that is held to celebrate the diplomatic relations with the support from MOFA through Japan Foundation. The hold of Matsuri in Indonesia will bring benefits for Japan. The benefit that Japan will get are the stronger relationship with Indonesia, create the positive image of Japan toward Indonesians, and the increase of Indonesian tourists visiting Japan