THE DESIGN OF TRAVEL GUIDEBOOK FOR FOUR PRIORITY OF TOURISM DESTINATION OF CENTRAL SULAWESI AS A MEDIA PROMOTION TOOL FOR DEPARTMENT OF CENTRAL SULAWESI TOURISM

Abstract

A Travel Guidebook can be an effective tool for the Department of Central Sulawesi Tourism to promote the four priority of tourism destination that has established under the Governor Regulation number 35 of 2016. This research purpose to create a travel guidebook that is informative, attractive, and persuasive that can easily understand by the readers. The results of the research showed that Department of Central Sulawesi Tourism has not done any promotion activities and not adopting media promotion to promote the four priority of tourism destinations. Therefore, through the guidebook, the writer would like to promote, inform, and also increase the awareness of the readers regarding this four-tourism destination. Based on the user test toward the travel guidebook that consist by 3 people through interview process, the travel guidebook is informative, easy to understand, and also attractive and persuasive because of the taken picture and layout placement in the travel guidebook.